• Meet the Twin Sister Duo with Synesthesia Superpowers for Scent Marketing

    13 days ago - By The Coveteur

    “I can control your emotions and influence your behavior without showing you anything, without touching you, and without saying a single word to you,” says Dawn Goldworm in her keynote at TedXEast. She's referring to the power of smell.
    The concept of brands exploiting the power of scent to enhance the consumer experience isn't a new one by any stretch. Consider the experience of doing laundry. Sure, we want our clothes to be clean, but more important, we want them to smell good. Or think about walking into any JW Marriott and being greeted by the same wafting scent, whether you're in New...
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