• The Importance of Having a Diverse Shade Range, From Brands Who've Gotten It Right

    1 month ago - By Pop Sugar

    We have self-driving cars and drones that can deliver mail, so at the very least, you should be able to find makeup for your specific skin tone. Unfortunately, that's not always the case. There are plenty of brands that have gotten it right in the complexion product category , but there are also plenty still getting it wrong , even in 2021.
    Change makers, brand founders, and consumers alike have been calling for more diversity and inclusivity in the beauty industry for quite some time, but it really came to head in 2020 with initiatives like the Pull Up or Shut Up Challenge and the 15...
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