• TikTok Is Obsessed With This Powder Foundation and Now I Understand Why

    12 days ago - By Pop Sugar

    BeautyTok has me in a constant chokehold. Much to my sensitive skin's dismay, I'm always down to try a new viral product and as a result, I've found that viral doesn't always equal good. Sometimes, it's gimmicks like sexy packaging, a shiny new formula, or even internet drama that make a product go viral. And most of the time it's just good ol' fashion luck.
    The L'Oréal Paris Infallible Up to 24H Fresh Wear Foundation in a Powder is no stranger to viral TikTok fame. In a world where dewy, glossy, and glazed donut skin reigns, this powder foundation with a weightless matte formula continues...
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