• Google Wants to Make It Easier For You to Test Beauty Products Virtually Before You Buy

    2 years ago - By Pop Sugar

    We've reached the point where a lot of us have spent more time in our beds and on our couches than anywhere else this year, and as a result, online shopping has been at an all-time high. But much as we praise online shopping for its convenience, shopping for beauty products in particular is an experience that's way easier when done in person. With many retailers pulling in-store makeup testers and samples for sanitary reasons, figuring out how something might look on you has become tricky territory. Google seems to understand this too, which is why the tech giant is pulling something...
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  • Google's Newest Feature Allows Users to Virtually Try on Thousands of Makeup Products Before Buying

    Google's Newest Feature Allows Users to Virtually Try on Thousands of Makeup Products Before Buying

    2 years ago - By New Beauty

    Recent data shows more than 73 percent of U.S. shoppers are planning on buying holiday gifts online this year. And while cozy clothing and at-home essentials are appreciated more than ever, what's a fleet of presents without at least one beauty buy?
    Understanding how difficult it is to purchase color cosmetics without testing and swatching in-person, Google has rolled out an innovative new feature that allows users to try on products at home before buying. In partnership with data partners ModiFace and Perfect Corp, the feature goes further than just placing a shade of lipstick onto your...
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