• I Tested Benefit's New "Magnet" Mascara - and It Actually Makes Your Lashes Longer

    11 days ago - By Pop Sugar

    I'm a bit of a beauty nerd. I love the science of cosmetics - learning about ingredients, discovering innovations , understanding how different products are made - but even I was given pause when I heard about a new magnetized mascara that was hitting the market. I instantly needed to know: how does it work? Exactly what part of it is magnetized? What does it do for your lashes?
    Benefit Cosmetics, the brand behind a multitude of mascaras you already know and love, is responsible for this latest product development. Aptly named They're Real! Magnet Mascara , the innovative formula boasts...
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