• NewBeauty Awards: Eye Makeup

    18 days ago - By New Beauty

    94
    / 107
    BEST VOLUMIZING MASCARA We love UOMA Beauty Drama Bomb Mascara's ability to make even the thinnest of lashes look va-va-voom, but we love the brand's mission to support diversity even more.
    95
    / 107
    BEST WATERPROOF MASCARA A viral sensation-it's had more than 150 million views on TikTok- Maybelline New York Lash Sensational Sky High Waterproof Mascara gives lashes brow-grazing length, and keeps them that way all day.
    96
    / 107
    BEST LENGTHENING MASCARA Bite Beauty's first foray into the eye category is a home run. A luxe, clean formula, Upswing Full-Volume Mascara delivers maximum...
    Read more ...