• Why 2020 Is the Year of the Lip Balm

    21 days ago - By Pop Sugar

    As editors, we're ashamed to admit it, but recently we all but forgot about lip products until the e.l.f. Cosmetics Ride or Die Lip Balms came into our lives. It was then that we realized that hidden under our face masks were dry, colorless lips just waiting for some much-needed attention, preferably in the form of these juicy pops of color. See how our editors are wearing their favorite Ride or Die Lip Balms and why they are firmly on team tinted lip balms this year.
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