• Brands That Are "Disrupting" the Beauty Industry With Next-Level Sustainable Innovations

    10 days ago - By Pop Sugar

    There are hundreds of thousands of beauty brands on the market. In fact, in 2021 it was reported that in the US alone, there are 101,448 beauty, cosmetics, and fragrance businesses. With numbers like those, it's hard for brands to stand out - but there's one huge area of opportunity in the industry that's being met with unprecedented innovation: the plastics problem.
    From unconventional concepts to packaging solutions that take recycling and sustainability to the next level, ahead, we're spotlighting five brands that are changing the beauty industry as we know it.
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