• Is This the Most Sustainable Soap Ever?

    14 days ago - By New Beauty

    What happens when a product becomes the packaging?
    For Jonna Breitenhuber, it was an answer she had to figure out. Through her work as packaging designer for cosmetic products, Amsterdam-based Breitenhuber was frustrated by the lack of sustainability in personal-care products-liquid soap, specifically-so much so that she decided to dedicate her master studies to finding a solution.
    Enter SOAPBOTTLE , a revolutionary packaging for personal care and hygiene products that, as the name suggests, is housed in a container that literally “washes away” (i.e., the entire package-think shower gel...
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