• I Tried Kulfi Beauty's Underlined Kajal Eyeliners and These Shades Do Not Budge

    13 days ago - By Pop Sugar

    As a South Asian American obsessed with all things beauty , I was ecstatic to find out about the launch of cosmetics company Kulfi Beauty - it's even named after one of my favorite South Asian desserts. However, it's more than the name; every part of this brand represents me. The founder, Priyanka Ganjoo, has experienced the same beauty struggles I have. The imagery, shade names, and packaging are playful and full of personality. The models look just like me and exude confidence and individuality. Its ethos of celebrating yourself makes me proud of my South Asian heritage.
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