• This Revolutionary Natural Hair-Care Brand Has an Empowering Message: "Normalize Frizz"

    12 days ago - By Pop Sugar

    Maeva Heim is the CEO and founder of Bread Beauty Supply , a new hair-care brand at Sephora that's revolutionizing the way women of color, specifically Black women, take care of their hair. Here, she shares how the lack of options on the market and her final straw led to the creation of her own natural-hair brand. This story was told to Jessica Harrington and edited for length and clarity.
    In the '90s, my mom had a hair-braiding salon in Perth, Australia. It was a place that I would frequent a lot growing up, and I'd be in there on the weekends and after school, just helping my mom braid...
    Read more ...