• I'm Fully on Board With the "Skinimalism" Trend Now That I've Tried This Serum

    1 month ago - By Pop Sugar

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    In case you haven't heard, "skinimalism" is the newest beauty trend that's predicted to take over 2021. Even if you're unfamiliar with the term, you can probably guess what it is: a minimalist, "less-is-more" approach to skin care that allows for your natural skin texture to take center stage. I'm not always one to participate in trends, but as my colleagues and I were in the thick of product testing for the POPSUGAR Beauty Awards , I came across this winning facial serum that changed my tune on trying a "glow from within" look.
    Whimsy Official is a Black-owned brand that blends...
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