• La Prairie's New Launch Is Its Most Innovative Ever

    6 days ago - By New Beauty

    Since 1931, La Prairie has been on the cutting edge of skin-care innovation thanks to the pioneering research of Swiss physician Dr. Paul Niehans, who spent his days finding ways to “make beauty everlasting.” Fast-forward to 2021, and La Prairie is debuting a new ultra-indulgent collection inspired by Dr. Niehans' ideas: Platinum Rare Haute-Rejuvenation. “Platinum Rare is the apex of Haute Rejuvenation,” says Greg Promodires, La Prairie's chief marketing officer. “It's the most innovative collection in the brand and took two years of intensive work to complete the development.”
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