• Olaplex's New Purple Toning Shampoo Seriously Brightened My Brassy Blonde

    11 days ago - By StyleCaster

    As someone who has been blonde for decades , I know a thing or two about brassiness. These unwanted warm tones can make blonde look too yellow or even red-orange. Purple shampoo can help neutralize these tones but it can be seriously drying to strands. Enter: Olaplex's first purple shampoo. No.4P Blonde Enhancer Toning Shampoo, to be exact.
    “A purple shampoo is designed for blondes, anyone with blonde highlights, and all hair types including gray hair ,” said colorist Christin Brown. “Brassy hair can be caused by everything from hard water to time elapsed in between color sessions and even...
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