• Ulta Beauty's First South Asian-Owned Makeup Brand Is Also My Fave Lipstick

    11 days ago - By Daily Makeover

    Major congrats are in order for beauty entrepreneur Deepica Mutyala! Her makeup brand, Live Tinted, just became the first South Asian-owned brand at Ulta Beauty. It's hard to believe there aren't a dozen more considering just how many brands are out there but that just goes to show you how few Black and brown-owned brands get real shelf space. Not just at Ulta, of course. The retailer is expanding its inclusive product offerings all the time.
    But according to a recent study conducted by RateMyInvestor and DiversityVC, out of 10,000 VC-backed founders, 77.1 percent of founders were white...
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