• The Psychological Reason Some of Your Favorite Beauty Brands Are Named After Days of the Week

    1 month ago - By Pop Sugar

    Monday Haircare, Monday Born, Sunday Riley, Sunday 2 Sunday, Saturday Skin, Summer Fridays - there are more than a handful of beauty brands named after the days of the week, and most of them have popped up in just the last few years. While we put a lot of thought into our location in the week - routinely using phrases like "Sunday Scaries," "Sunday Funday," "Monday Blues," and "Happy Hump Day" - the idea of naming a brand that sells makeup, hair, or skin-care products after that fact feels a bit more random. But is it?
    The answer, according to psychologists, all comes back to relatability...
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