This Is the Biggest Trend in Fragrance Right Now
1 month ago - By New Beauty
Fragrances weren't always marketed to men and women specifically. And as new generations welcome and help shape a more fluid world, the fragrance industry is moving right along with it.
In ancient Egypt, perfume was used as a way to honor the gods in religious ceremonies; the Romans and Greeks applied jasmine and scents from other flowers to cover their body odor. “Even in the Bible it said you should put scent on yourself to cover body odor, but there were no stories about gender,” says fifth-generation perfumer Ben Krigler of artisanal fragrance house Krigler .
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